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By continuing to work with This page, you accept the usage of cookies, pixels and also other technologies that permits us to comprehend our customers far better and provide you with personalized written content. You'll be able to find out more about our privacy plan listed here Received it Dismiss notificationBy acquiring a stable marketing combine

Sector segmentation consists of taking the entire heterogeneous market for a product and dividing it into many sub-marketplaces or segments, Just about every of which has a tendency to be homogeneous in all sizeable aspects.[twelve] The procedure is conducted for 2 main functions: far better allocation of a firm's finite resources and to higher pro